It’s been over 6 months since Mary and I initially launched Common Sights to the world. In that time, we’ve encountered some surprises that I’m not sure we could have imagined going in. We would love to share some of these with not only our customers but also our counterparts that are starting their own businesses.
It doesn't happen quickly. This should really be a given and something you hear all the time about starting a business.
The more you peel back at it, the more you realize the optical world is an industry that seems to possess layers and layers of unbelievable facts.
Walk into a store that sells high-end sunglasses and look around you. You may see some brands that you recognize such as Chanel, Prada, Dolce & Gabbana, and Valentino. The list of European brands could go on, but the interesting thing is that the sunglasses from these brands are all made under license by one company: Luxottica.
Wenzhou, which is where I was born, is known to be the entrepreneurship hub of China. My entire family works as entrepreneurs owning small to medium sized businesses.
I'm not surprised that I've always been obsessed with building and growing businesses. In college, I started a side project flipping electronics, then transitioned to purchasing from large wholesale accounts. I was hitting revenues over $20K a month…all from my little dorm room at Emory.
We have partnered with a factory in Wenzhou, China that uses raw materials sourced from Switzerland and France. For over 30 years, they have produced glasses and sunglasses for dozens of high-end brands in the US, Europe, and Japan.
What's the difference between us and those brands? We sell directly to you without the typical retail markups. This lets us deliver savings on products that still have the quality to be backed by our lifetime warranty—no compromises.